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Privacy & Security
YOUR PRIVACY AND THE SECURITY OF YOUR PERSONAL INFORMATION IS VERY IMPORTANT TO US

Pride Limited & Urban Truth (concern of Pride Group) value our customers and visitors to our Websites and respect your concerns about the privacy of your personal information and data security. Our Privacy and Security Policy (the "Privacy Policy") is intended to protect your privacy and provide you with a safe and secure experience in fashion, style and shopping. This Privacy Policy applies to our Websites hosted in the United States, namely, www.pride-limited.com and www.urban-truth.com (collectively, the "Websites"), and to our fashion marketing and sales activities, including sales through our store locations, in Bangladesh under our brands Pride Limited and Urban Truth. This Privacy Policy protects consumers providing information through our Websites and stores and is not designed to protect business information. By using our Websites or providing information to us at our stores, you consent to the collection and use of your personal information.

OUR PRIVACY POLICY WILL CHANGE OVER TIME

Because we continue to develop our Websites and take advantage of technologies to improve the services we provide, our policies will change over time. We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current privacy policy practices. If you are a registered user of our Websites, we may notify you by email of material changes to our Privacy Policy using the most current email address you have provided to us. Your continued access and use of our Websites will constitute your acceptance of any changes or revisions to our Privacy Policy.

SUMMARY OF OUR PRIVACY POLICY

This Privacy Policy explains and summarizes how we collect, use and protect your personal information as you interact with us online and through our customer and technical support. This Privacy Policy explains:
What information Pride Limited and Urban Truth gathers from users of our Websites.
How we use the personal information that you share with us and that we learn about you because of our relationship.
How we use "cookies" and "IP Addresses."
What personal information, if any, we may share about you with others and the conditions that protect your information if it must be shared.
What kind of security measures we take to protect your information from loss or disclosure and how we will inform you in the event of a security breach.
The circumstances under which you can access your personal information you have shared with us and have that information corrected, restrict our use of that information, and even have it removed from our records.

THE TYPE OF INFORMATION OUR WEBSITES AND STORES COLLECT ABOUT YOU

Pride Limited and Urban Truth collects information that you provide to us or that we learn about you from your use of our Websites or shopping at our stores. We receive and store information you enter on our Websites, provide to us at our stores, or give to us in any other way. For example, you may provide information to us when you make an in-store purchase, register with our Websites, sign-in, search or add items to your shopping cart, purchase an item, participate in a survey, contest or promotion, apply for a job, request to receive our marketing materials, or communicate with our customer service. As a result of those actions, you might supply us with such information as your name, address, phone number, email address, financial and debit or credit card information, and personal shopping and product preferences. In applying for a job with us, you may provide to us your name, address, phone number, email address, previous work experience, references and other personal information about your background and experience.

We use a third-party service provider to serve ads on our behalf across the Internet and sometimes on this site. They may collect anonymous information about your visits to our Web site, and your interaction with our products and services. They may also use information about your visits to this and other Web sites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user. We provide these third party links as part of our effort to provide you with news and events information or for your convenience. The inclusion of these links does not imply our endorsement of the companies, their websites, or their products and services. The links of websites (such as brac.net) we include in our web pages have separate and independent privacy policies. We have no control over these websites and, therefore, have no responsibility or liability for the manner in which the organisations (that operate those linked websites) may collect, use or disclose and otherwise treat your personal details. We may also use third parties to publish our advertisements on other websites, such as electronic newspapers and travel sites.

We do not respond to 'do not track' signals or similar mechanisms. Third-party service providers keep track of your browsing activities on our Websites, which enable us to target advertising based on your browsing history and preferences.

Our social media tools, such as the Facebook, Twitter, YouTube, Instagram, Pinterest, and Google Plus widgets, are either hosted by a third party or hosted directly on our site. Your activity with these tools is governed by the privacy policies of the companies that provide them.

HOW PRIDE LIMITED & URBAN TRUTH USES INFORMATION ABOUT YOU

We use information we have collected about you to provide you with the very best shopping experience, the most current fashion clothing and accessories, and personal style news. WE DO NOT SELL YOUR PERSONAL INFORMATION TO THIRD PARTIES FOR ANY REASON. We do not disclose your personal information to unaffiliated third parties, or to our affiliates, who may want to offer you their own products and services unless you have requested or authorized us to do so.
We may share your personal information with third parties or affiliates of Pride Limited and Urban Truth where it is necessary for us to complete a transaction you authorized or perform some other activity you have asked us to do.
We may share your personal information with third parties or affiliates of Pride Limited and Urban Truth with whom we have contracted to perform services on our behalf, for example for product and service fulfillment or for marketing purposes. All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.

We may disclose personal information about our customers as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition or bankruptcy, as discussed further below. We may disclose information about you to protect against fraud and other crimes and to enforce our contracts with you. We try to provide you with the information you need to make informed reasonable choices with respect to how our Websites use or share your information. Pride Limited and Urban Truth collects and uses personal information from you in several ways: WEBSITE USAGE. Pride Limited or Urban Truth’s authorized service providers may observe activities, preferences and transactional data (such as your IP address, browser type and operating system) relating to your use of our Websites. We may use this collected or logged information in order to provide better service, to facilitate our customers' use of the website, to track usage of the website, and to address security hazards. Pride Limited and Urban Truth, or one of Pride Limited and Urban Truth’s authorized service providers, may use this information to track aggregate traffic patterns throughout our Websites for Pride Limited and Urban Truth’s internal analysis. ONLINE TRANSACTIONS. We collect information about you when you shop on our website. You may visit our site without registering, but if you wish to add merchandise to your shopping cart, save your debit or credit card information with us online, create a wish list or use other special features offered on our site, you may need to provide us with certain information, including your name, address, phone number, financial information, and email address, to open an account with us. We will assist you in creating a user id and a password to protect your account information. Similarly, if you wish to apply online for a job position with us, you will be required to submit relevant information about your background and experience. STORE TRANSACTIONS. We collect information about you when you purchase merchandise in our stores or sign-up in our stores to receive our marketing materials or apply for a job.MOBILE TEXT MESSAGING. If you provide us with your mobile phone number and give us your consent, you will receive promotional alerts and marketing text messages from or on behalf of Pride Limited and Urban Truth. Your consent is not a condition of a purchase. If you consent to receiving text messages from Pride Limited and Urban Truth, message and data rates may apply depending on your carrier.

YOUR CONTACT PREFERENCES AND OPT-OUT CHOICES

To update your subscription preferences, you may contact us using one of the following methods: To unsubscribe from our email marketing list, click the "UNSUBSCRIBE" link at the bottom of a marketing email that you receive from Pride Limited or Urban Truth. Email us at [email protected] or [email protected] Or, call Customer Service at 09669100216. Please note that the requests may take up to six to eight weeks to become effective.

OUR SECURITY PRACTICES

Our internal data security policies restrict access to customers' personal information to authorized employees. Authorized employees may use our customers' personal information for Pride Limited or Urban Truth business purposes only. Our employees are bound by Pride Limited and Urban Truth policies that require them to maintain the confidentiality of our customers' personal information. Employees who violate these requirements are subject to disciplinary action, up to and including termination. We maintain physical, electronic, and procedural safeguards that are designed to guard our customers' personal information. For example, for the security of your online visit to our Websites, we may make use of firewall barriers, encryption techniques and/or authentication procedures. Any personal information you save on our Website through your online account, including your debit or credit card, and other financial information, will be stored on secure designated servers, accessible only to those who require it in order to process your order and payment. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, Pride Limited or Urban Truth cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. In the event of a breach of the confidentiality or security of your personal information, we will notify you as necessary and to the extent possible so you can take appropriate protective steps. Unless you indicate otherwise, we may notify you under such circumstances using the email address you provided to us when you registered with our Websites.

WHAT ARE COOKIES AND HOW DOES OUR WEBSITES USE THEM?

We may use "cookies" to collect or log certain information. A cookie is a small piece of information that a website stores on a personal computer and which it can later retrieve. We may use cookies for some administrative purposes, for example, to store our customers' preferences for certain kinds of products or to store a password so that you do not have to input it every time you visit our website. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. The cookies will not contain information that will enable anyone to contact our customers via telephone, email, or any other means. If our customers are uncomfortable with the use of cookie technology, they can set their browsers to refuse cookies. Certain of our services, however, could be dependent on cookies and our customers may disable those services by refusing cookies.

LINKS TO THIRD PARTY SITES AND WEBSITES CONTAINING OUR WEBSITES BRANDING

Our Websites may contain links to third party sites. Please be aware, however, that Pride Limited or Urban Truth is not responsible for and cannot control the privacy policies of these other sites or their practices. We encourage you to read the privacy policies for these other sites, as they may differ from ours. This Privacy Policy applies solely to personal information collected by Pride Limited and Urban Truth.

CONTACT PREFERENCES AND ACCESSING YOUR PERSONAL INFORMATION

You have choices when it comes to how Pride Limited or Urban Truth uses your personal information. When you register online with our Websites or sign-up in our stores, you can choose not to receive information about merchandise, services and special promotional offers from us by direct mail, email, and/or mobile text message (i.e., SMS and MMS). If you elect not to receive such product marketing information by direct mail or email, Pride Limited or Urban Truth may continue to contact you as necessary to service your account and process your transactions. You can change your preferences by following the instructions for opting out at the end of the marketing email, or by following the instructions for Account Information on the Websites or by contacting Customer Service. Keeping your account information accurate and up to date is very important so we can provide you with excellent service. If your account information is incomplete, inaccurate or not current, please follow the instructions for My Account on our Websites to correct or update your account information online, or you may contact Customer Service. You can login to your account on our Websites if you want to review or change the information you provide to us. You may also contact our Customer Service to review or request any changes to your account or to the information you provide to us.

MERGERS, ACQUISITIONS AND BANKRUPTCY

If Pride Limited or Urban Truth should ever file for bankruptcy or merge with another company, or if Pride Limited or Urban Truth should decide to buy another business, or sell or reorganize part or all of Pride Limited or Urban Truth’s business, Pride Limited or Urban Truth may be required to disclose your personal information to prospective or actual purchasers and other parties. It is Pride Limited or Urban Truth’s practice to obtain appropriate protections for information disclosed in these types of transactions. Pride Limited or Urban Truth cannot, however, guarantee that Pride Limited or Urban Truth’s Privacy Policy will remain unchanged if Pride Limited or Urban Truth is sold or merges with another company.

OUR WEBSITES ARE NOT FOR USE BY CHILDREN

Children are not eligible to use our Websites. We ask that minors (under the age of 18) only use our Websites in conjunction with your parents or guardians. Children under 13 years of age should not send any information about themselves to Pride Limited or Urban Truth. If a child under 13 submits information through any part of our Websites, and Pride Limited or Urban Truth becomes aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Because we do not knowingly collect any personal information about children under 13, we do not use or disclose such information to third parties.

WHAT ELSE SHOULD I KNOW ABOUT MY PRIVACY?

You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.